Proof of concept in software development is a controversial topic. The person that came up with a software idea is usually convinced of its relevance. And stakeholders usually don't want to spend time on something that is not even going to be included in the final product.
At the beginning of a UX research and design project a Stakeholder Interview should be conducted to find out the Business Goals, Existing Research including User Research, Competitors and Technological Limitations.
Interviews
Stakeholder Interview — UX Knowledge Base Sketches
Entrepreneurs are always looking for ways to scale. If you aren't sure what that means, according to Fundable, here are the differences between growing your company and scaling your business: " Growing means you are adding resources at the same rate that you're adding revenue.