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Author:

Jyssica Schwartz

Entrepreneurs are always looking for ways to scale. If you aren't sure what that means, according to Fundable, here are the differences between growing your company and scaling your business: " Growing means you are adding resources at the same rate that you're adding revenue.

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Author:

Krisztina Szerovay

While interviewing users may seem to be an easy task — “You are just asking some questions, and the interviewee gives some answers, and that’s it, right?” Well, not really.

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Author:

Tony Ulwick

The Jobs-to-be-Done Market Discovery Template is a framework that entrepreneurs, startups and managers can use to define a target market through a jobs-to-be-done lens. Using it mitigates the risk of targeting a phantom or overserved market as it directs the user to define a market around an underserved job.

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Author:

Krisztina Szerovay

Domain Experts / Subject Matter Experts / Industry Experts have invaluable knowledge that you can (and should) apply during your UX process. Domain expert involvement is not an alternative to UX research, and a domain expert is certainly neither a “user expert” nor a designer.