The Jobs-to-be-Done Market Discovery Template is a framework that entrepreneurs, startups and managers can use to define a target market through a jobs-to-be-done lens. Using it mitigates the risk of targeting a phantom or overserved market as it directs the user to define a market around an underserved job.
Startups, Biz Dev
The Jobs-to-be-Done Market Discovery Template — JTBD + Outcome-Driven Innovation
Microinteractions play a large role in our digital lives, even if we don’t always notice them. From the time your phone’s alarm wakes you in the morning to liking your friends’ posts on Facebook to the notifications about new emails and Instagram messages—we encounter microinteractions all day.
Anyone including non-designers can use this framework to analyse a product or service or analyse a piece of work for a potential client. You could even use this to review your own work as the tools and techniques I use leave little room for bias.