Microinteractions play a large role in our digital lives, even if we don’t always notice them. From the time your phone’s alarm wakes you in the morning to liking your friends’ posts on Facebook to the notifications about new emails and Instagram messages—we encounter microinteractions all day.
Information Architects are the Architects of Understanding. They “help users to understand where they are, what they’ve found, what to expect, and what’s around.”
Information Architecture
Information Architecture (4 Parts) — UX Knowledge Base Sketches