The following manifesto represents my answer to the question - "As a UX or UI, designer, how do I know when and where to implement motion to support usability?"
Microinteractions
Creating Usability with Motion: The UX in Motion Manifesto
The power titles used to come with are slowly fading away in the modern business world. There is also a trend right now where companies and individuals create their own titles to hype their brands in marketing channels.