At the beginning of a UX research and design project a Stakeholder Interview should be conducted to find out the Business Goals, Existing Research including User Research, Competitors and Technological Limitations.
Interviews
Stakeholder Interview — UX Knowledge Base Sketches
Before you go hire a business coach or sales person, enrol in an online course, follow a get rich quick scheme, do this first. Warning, this is a long list of things to do. No easy answers, no quick fixes, but the bare minimum of what you need to do before looking for more help. Remember, people hire who they know, who they like and who they trust. So time to get known.