At the beginning of a UX research and design project a Stakeholder Interview should be conducted to find out the Business Goals, Existing Research including User Research, Competitors and Technological Limitations.
Interviews
Stakeholder Interview — UX Knowledge Base Sketches
The power titles used to come with are slowly fading away in the modern business world. There is also a trend right now where companies and individuals create their own titles to hype their brands in marketing channels.