The article is devoted to the issue of using various colors in user interfaces and branding design, associations and the influence of color choice on user behavior.
Colours
Color in Design: Influence on Users' Actions — Tubik Blog
Anyone including non-designers can use this framework to analyse a product or service or analyse a piece of work for a potential client. You could even use this to review your own work as the tools and techniques I use leave little room for bias.