Everyday digital interfaces include a rich variety of images, visualizations, and other pictures. However, more than anything else, they are made of words. Oh so many words. As we equip teams to design and code usable, consistent, beautiful interfaces using systems, it’s essential that words depend on a strong foundation of typography.
The article is devoted to the issue of using various colors in user interfaces and branding design, associations and the influence of color choice on user behavior.
Colours
Color in Design: Influence on Users' Actions — Tubik Blog
Creating Empathy Maps is useful for synthesizing research data in order to better understand the users. Empathy Maps are great for creating Personas, identifying users with different mindsets.