The Jobs-to-be-Done Market Discovery Template is a framework that entrepreneurs, startups and managers can use to define a target market through a jobs-to-be-done lens. Using it mitigates the risk of targeting a phantom or overserved market as it directs the user to define a market around an underserved job.
Startups, Biz Dev
The Jobs-to-be-Done Market Discovery Template — JTBD + Outcome-Driven Innovation
Knowledge
Information Architecture (4 Parts) — UX Knowledge Base Sketches
Information Architects are the Architects of Understanding. They “help users to understand where they are, what they’ve found, what to expect, and what’s around.”
Information Architecture
Information Architecture (4 Parts) — UX Knowledge Base Sketches