As a free and powerful web analytics tool, Google Analytics is more popular than ever. In fact, W3Techs estimates that about 53% of all websites today uses it — and so should you.
Analytics
How to Setup Google Analytics Correctly
Knowledge
User Interviews: How, When, and Why to Conduct Them — NN/g
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
Interviews
User Interviews: How, When, and Why to Conduct Them — NN/g
Knowledge
The 8 competencies of user experience: a tool for assessing and developing UX Practitioners
A UX practitioner demonstrates 8 core competencies. By assessing each team member's 'signature' in these eight areas, managers can build a fully rounded user experience team. This approach also helps identify the roles for which each team member is most suited alongside areas for individual development.
Craft, Leadership
The 8 competencies of user experience: a tool for assessing and developing UX Practitioners
Knowledge
User Interview: How To Ask Good Questions — UX Knowledge Base Sketches
While interviewing users may seem to be an easy task — “You are just asking some questions, and the interviewee gives some answers, and that’s it, right?” Well, not really.
Interviews
User Interview: How To Ask Good Questions — UX Knowledge Base Sketches