Everyday digital interfaces include a rich variety of images, visualizations, and other pictures. However, more than anything else, they are made of words. Oh so many words. As we equip teams to design and code usable, consistent, beautiful interfaces using systems, it’s essential that words depend on a strong foundation of typography.
Design System
Typography in Design Systems
Knowledge
Information And Information Architecture: The BIG Picture
Information architecture is the process of categorizing and organizing information to create structure and meaning. This article explores not only the basics of information architecture, but also the broader view of the information age, how we use information and how it impacts our world and our lives.
Information Architecture
Information And Information Architecture: The BIG Picture
Knowledge
The Jobs-to-be-Done Market Discovery Template — JTBD + Outcome-Driven Innovation
The Jobs-to-be-Done Market Discovery Template is a framework that entrepreneurs, startups and managers can use to define a target market through a jobs-to-be-done lens. Using it mitigates the risk of targeting a phantom or overserved market as it directs the user to define a market around an underserved job.
Startups, Biz Dev
The Jobs-to-be-Done Market Discovery Template — JTBD + Outcome-Driven Innovation