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Author:

Krisztina Szerovay

Creating Empathy Maps is useful for synthesizing research data in order to better understand the users. Empathy Maps are great for creating Personas, identifying users with different mindsets.

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Author:

Kip Knight

Not sure how to enable your employees to develop their career and professional capabilities over time? Here's an easy way to get started with a proven process that works regardless of the age or size of your company.

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Author:

Tony Ulwick

The Jobs-to-be-Done Market Discovery Template is a framework that entrepreneurs, startups and managers can use to define a target market through a jobs-to-be-done lens. Using it mitigates the risk of targeting a phantom or overserved market as it directs the user to define a market around an underserved job.

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Author:

David Travis

A UX practitioner demonstrates 8 core competencies. By assessing each team member's 'signature' in these eight areas, managers can build a fully rounded user experience team. This approach also helps identify the roles for which each team member is most suited alongside areas for individual development.