The Jobs-to-be-Done Market Discovery Template is a framework that entrepreneurs, startups and managers can use to define a target market through a jobs-to-be-done lens. Using it mitigates the risk of targeting a phantom or overserved market as it directs the user to define a market around an underserved job.
Startups, Biz Dev
The Jobs-to-be-Done Market Discovery Template — JTBD + Outcome-Driven Innovation
Affinity diagramming has long been used in business to organize large sets of ideas into clusters. In UX, the method is used to organize research findings or to sort design ideas in ideation workshops.
Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers ...
