While interviewing users may seem to be an easy task — “You are just asking some questions, and the interviewee gives some answers, and that’s it, right?” Well, not really.
Interviews
User Interview: How To Ask Good Questions — UX Knowledge Base Sketches
As a free and powerful web analytics tool, Google Analytics is more popular than ever. In fact, W3Techs estimates that about 53% of all websites today uses it — and so should you.
Analytics
How to Setup Google Analytics Correctly
Knowledge
The Jobs-to-be-Done Market Discovery Template — JTBD + Outcome-Driven Innovation
The Jobs-to-be-Done Market Discovery Template is a framework that entrepreneurs, startups and managers can use to define a target market through a jobs-to-be-done lens. Using it mitigates the risk of targeting a phantom or overserved market as it directs the user to define a market around an underserved job.
Startups, Biz Dev
The Jobs-to-be-Done Market Discovery Template — JTBD + Outcome-Driven Innovation