This article proposes a visual vocabulary of brands, systems, and products. The vocabulary denotes a design system’s varying outputs, documentation, adoption, and organizational boundaries. To conclude, the vocabulary is illustrated via complete, scenario-based example.
When a customer uses a company's products and services to achieve a goal or need, they are going on a journey from point A to point Z. A customer journey map charts the path a user takes from the beginning of this journey to the satisfaction of that need.
Workshops
Customer Journey Maps — Toptal
Knowledge
Typography Elements Everyone Needs to Understand — Gravit Designer Blog
Type design may be intimidating to many, with terms such as leading, baseline, kerning, ascender, tail, and many more … The good news is, there are eight basic, universal typographical design elements: typeface, hierarchy, contrast, consistency, alignment, white space, and color. Even a basic understanding of each of these elements can revolutionize any design project.
Typography
Typography Elements Everyone Needs to Understand — Gravit Designer Blog
