Domain Experts / Subject Matter Experts / Industry Experts have invaluable knowledge that you can (and should) apply during your UX process. Domain expert involvement is not an alternative to UX research, and a domain expert is certainly neither a “user expert” nor a designer.
Interviews
Domain Expert Interview — UX Knowledge Base Sketches
Knowledge
What's the Best Font Size For the web? Well, It Depends… — Imarc
Picking a font size for the web used to be really easy. 16 points and you’re done. You could feel confident that your content would be decently readable on PC or Mac, Netscape or IE. Man, have times changed.
Typography
What's the Best Font Size For the web? Well, It Depends… — Imarc
Knowledge
The Jobs-to-be-Done Market Discovery Template — JTBD + Outcome-Driven Innovation
The Jobs-to-be-Done Market Discovery Template is a framework that entrepreneurs, startups and managers can use to define a target market through a jobs-to-be-done lens. Using it mitigates the risk of targeting a phantom or overserved market as it directs the user to define a market around an underserved job.
Startups, Biz Dev
The Jobs-to-be-Done Market Discovery Template — JTBD + Outcome-Driven Innovation