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Author:

Nathan Curtis

This article proposes a visual vocabulary of brands, systems, and products. The vocabulary denotes a design system’s varying outputs, documentation, adoption, and organizational boundaries. To conclude, the vocabulary is illustrated via complete, scenario-based example.

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Author:

Bree Chapin

When a customer uses a company's products and services to achieve a goal or need, they are going on a journey from point A to point Z. A customer journey map charts the path a user takes from the beginning of this journey to the satisfaction of that need.

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Author:

Jakob Nielsen

Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.

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Author:

Stéphane Martin

Designers can have a more significant impact than pushing pixels and can help with the totality of what we produce. But this can only be achieved when product design is implemented from the start, at the strategy level.