Designers can have a more significant impact than pushing pixels and can help with the totality of what we produce. But this can only be achieved when product design is implemented from the start, at the strategy level.
Startups
How to Build a Bulletproof Product Design Strategy
Knowledge
How Solo Freelancers Can Land Massive Gigs — Better Marketing
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
Interviews
User Interviews: How, When, and Why to Conduct Them — NN/g