Picking a font size for the web used to be really easy. 16 points and you’re done. You could feel confident that your content would be decently readable on PC or Mac, Netscape or IE. Man, have times changed.
Typography
What's the Best Font Size For the web? Well, It Depends… — Imarc
Creating Empathy Maps is useful for synthesizing research data in order to better understand the users. Empathy Maps are great for creating Personas, identifying users with different mindsets.
Before you go hire a business coach or sales person, enrol in an online course, follow a get rich quick scheme, do this first. Warning, this is a long list of things to do. No easy answers, no quick fixes, but the bare minimum of what you need to do before looking for more help. Remember, people hire who they know, who they like and who they trust. So time to get known.