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Author:

Bree Chapin

When a customer uses a company's products and services to achieve a goal or need, they are going on a journey from point A to point Z. A customer journey map charts the path a user takes from the beginning of this journey to the satisfaction of that need.

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Author:

Laura Martin

Type design may be intimidating to many, with terms such as leading, baseline, kerning, ascender, tail, and many more … The good news is, there are eight basic, universal typographical design elements: typeface, hierarchy, contrast, consistency, alignment, white space, and color. Even a basic understanding of each of these elements can revolutionize any design project.

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Author:

Aurora Harley

Expert reviews involve the analysis of a design by a UX expert with the goal of identifying usability problems and strengths.

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Author:

Nathan Curtis

Everyday digital interfaces include a rich variety of images, visualizations, and other pictures. However, more than anything else, they are made of words. Oh so many words. As we equip teams to design and code usable, consistent, beautiful interfaces using systems, it’s essential that words depend on a strong foundation of typography.