When a customer uses a company's products and services to achieve a goal or need, they are going on a journey from point A to point Z. A customer journey map charts the path a user takes from the beginning of this journey to the satisfaction of that need.
Microinteractions play a large role in our digital lives, even if we don’t always notice them. From the time your phone’s alarm wakes you in the morning to liking your friends’ posts on Facebook to the notifications about new emails and Instagram messages—we encounter microinteractions all day.
