Domain Experts / Subject Matter Experts / Industry Experts have invaluable knowledge that you can (and should) apply during your UX process. Domain expert involvement is not an alternative to UX research, and a domain expert is certainly neither a “user expert” nor a designer.
Interviews
Domain Expert Interview — UX Knowledge Base Sketches
The main goal of Card Sorting is to improve a website’s or an application’s Information Architecture, to help designing how the information is organized and labelled.