Colour contrast between text and background is important on web pages. It affects some people’s ability to perceive the information (in other words to be able to receive the information visually).
When a customer uses a company's products and services to achieve a goal or need, they are going on a journey from point A to point Z. A customer journey map charts the path a user takes from the beginning of this journey to the satisfaction of that need.
Workshops
Customer Journey Maps — Toptal
Knowledge
User Interviews: How, When, and Why to Conduct Them — NN/g
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
Interviews
User Interviews: How, When, and Why to Conduct Them — NN/g