Anyone including non-designers can use this framework to analyse a product or service or analyse a piece of work for a potential client. You could even use this to review your own work as the tools and techniques I use leave little room for bias.
Microinteractions play a large role in our digital lives, even if we don’t always notice them. From the time your phone’s alarm wakes you in the morning to liking your friends’ posts on Facebook to the notifications about new emails and Instagram messages—we encounter microinteractions all day.
The main goal of Card Sorting is to improve a website’s or an application’s Information Architecture, to help designing how the information is organized and labelled.