Type design may be intimidating to many, with terms such as leading, baseline, kerning, ascender, tail, and many more … The good news is, there are eight basic, universal typographical design elements: typeface, hierarchy, contrast, consistency, alignment, white space, and color. Even a basic understanding of each of these elements can revolutionize any design project.
Typography
Typography Elements Everyone Needs to Understand — Gravit Designer Blog
Gain a better understanding of your customers, see ways to align your organization with a defined experience strategy and identify opportunities for customer-centred growth and differentiation.
