When a customer uses a company's products and services to achieve a goal or need, they are going on a journey from point A to point Z. A customer journey map charts the path a user takes from the beginning of this journey to the satisfaction of that need.
Proof of concept in software development is a controversial topic. The person that came up with a software idea is usually convinced of its relevance. And stakeholders usually don't want to spend time on something that is not even going to be included in the final product.
The goal of accessibility is to design & code digital products, services in a way that users with disabilities are able to use them. Your context or temporary condition and limitation also affect the way you use a product.