While interviewing users may seem to be an easy task — “You are just asking some questions, and the interviewee gives some answers, and that’s it, right?” Well, not really.
Interviews
User Interview: How To Ask Good Questions — UX Knowledge Base Sketches
Knowledge
How to Improve Your Design Team’s Productivity — The Startup
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
Interviews
User Interviews: How, When, and Why to Conduct Them — NN/g