As a free and powerful web analytics tool, Google Analytics is more popular than ever. In fact, W3Techs estimates that about 53% of all websites today uses it — and so should you.
The goal of accessibility is to design & code digital products, services in a way that users with disabilities are able to use them. Your context or temporary condition and limitation also affect the way you use a product.
Anyone including non-designers can use this framework to analyse a product or service or analyse a piece of work for a potential client. You could even use this to review your own work as the tools and techniques I use leave little room for bias.