When a customer uses a company's products and services to achieve a goal or need, they are going on a journey from point A to point Z. A customer journey map charts the path a user takes from the beginning of this journey to the satisfaction of that need.
Workshops
Customer Journey Maps — Toptal
Knowledge
Information Architecture (4 Parts) — UX Knowledge Base Sketches
Information Architects are the Architects of Understanding. They “help users to understand where they are, what they’ve found, what to expect, and what’s around.”
Information Architecture
Information Architecture (4 Parts) — UX Knowledge Base Sketches
Knowledge
The Jobs-to-be-Done Market Discovery Template — JTBD + Outcome-Driven Innovation
The Jobs-to-be-Done Market Discovery Template is a framework that entrepreneurs, startups and managers can use to define a target market through a jobs-to-be-done lens. Using it mitigates the risk of targeting a phantom or overserved market as it directs the user to define a market around an underserved job.
Startups, Biz Dev
The Jobs-to-be-Done Market Discovery Template — JTBD + Outcome-Driven Innovation
Knowledge
Color in Design: Influence on Users' Actions — Tubik Blog
The article is devoted to the issue of using various colors in user interfaces and branding design, associations and the influence of color choice on user behavior.
Colours
Color in Design: Influence on Users' Actions — Tubik Blog