Domain Experts / Subject Matter Experts / Industry Experts have invaluable knowledge that you can (and should) apply during your UX process. Domain expert involvement is not an alternative to UX research, and a domain expert is certainly neither a “user expert” nor a designer.
Interviews
Domain Expert Interview — UX Knowledge Base Sketches
Before you go hire a business coach or sales person, enrol in an online course, follow a get rich quick scheme, do this first. Warning, this is a long list of things to do. No easy answers, no quick fixes, but the bare minimum of what you need to do before looking for more help. Remember, people hire who they know, who they like and who they trust. So time to get known.
