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Author:

Shay Ho

An exploration of the role of a Product Designer.

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Author:

David Travis

A UX practitioner demonstrates 8 core competencies. By assessing each team member's 'signature' in these eight areas, managers can build a fully rounded user experience team. This approach also helps identify the roles for which each team member is most suited alongside areas for individual development.

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Author:

David Airey

Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own: How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.

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Author:

Don Norman

The Design of Everyday Things is a best-selling book by cognitive scientist and usability engineer Donald Norman about how design serves as the communication between object and user, and how to optimize that conduit of communication in order to make the experience of using the object pleasurable.