The power titles used to come with are slowly fading away in the modern business world. There is also a trend right now where companies and individuals create their own titles to hype their brands in marketing channels.
The Design of Everyday Things is a best-selling book by cognitive scientist and usability engineer Donald Norman about how design serves as the communication between object and user, and how to optimize that conduit of communication in order to make the experience of using the object pleasurable.
Craft
The Design of Everyday Things
Knowledge
Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have when first starting out on their own: How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? Designers just starting out on their own will find this book invaluable in succeeding in today’s hyper-networked, global economy.
Craft
Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business